(With apologies to Private Eye's Neologisms column)
I found this quote by Ajaz Ahmed (founder and chairman of AKQA) that struck me as being quite true:
"It used to be that the most visible expression of a brand, apart from the product itself or the service experience, was the TV commercial. Today, the most visible expression of a brand is the web site."
First weeks back to school and work
8 years ago
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